This is a campaign that I spotted some time ago by Wondermann for London based gym chain, Kieser Training. I really liked the simplicity of the typography as a metaphor, however I think this idea might have already been done before. Uncanny, no?
For more information visit http://www.clickmarket.com.br/portal/index.php?cat=1&id=3210&pchave=3394&contchave=3394
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