Kieser Training Campaign

This is a campaign that I spotted some time ago by Wondermann for London based gym chain, Kieser Training. I really liked the simplicity of the typography as a metaphor, however I think this idea might have already been done before. Uncanny, no?

For more information visit http://www.clickmarket.com.br/portal/index.php?cat=1&id=3210&pchave=3394&contchave=3394

Heygate Estate BBC Documentary

http://www.bbc.co.uk/mediaselector/ondemand/england/realmedia/insideout/london/090304_io_london_heygate?bgc=C0C0C0&nbram=1&lang=en&nbwm=1&bbram=1&ms3=4&ms_javascript=false&bbcws=6&size=16x9&bbwm=1

Interesting short documentary on Elephant and Castle's Heygate Estate. This is a place I got to know quite well during the Aylesbury Estate Oral Histories Project.

Print has no future?

After researching my dissertation, looking at the the future of print in the digital age across, I came across some really innovative magazine campaigns. Looks like print aint dead.

Who knew bus shelters could be so innovative?

Fitness First - N=5 Amsterdam
3M - RETHINK, Canada
Denver Water - Sukle Advertising and Design, USA
ORF - Demner/Merlicek & Bergmann, Austria.